Argentinian collective PANTERA is an award-winning trio of filmmakers composed of Francisco Canton, Brian Kazez, and Pato Martinez. Their eclectic body of work ranges from music videos, short, and commercials, to branded content. Being a trio, they can take on a wide variety of projects, of different scales and types, always keeping a trademark style that has defined their work over the past years. The trio premiered their first film at TIFF, BFI and Camerimage in 2020 and their commercial work has been awarded several times at festivals including Cannes Lions, One Show, and YDA, with their branded short Woza receiving a Bronze Lion for Film/Craft at Cannes Lions in 2017. They signed with Anonymous Content in USA and UK, BWGTBLD in Germany, and SOLAB in France. Pato, Brian and Frankie started working together around 7 years ago, first for bands and fashion brands and later in advertising, music videos and fiction/narrative projects. With background in graphic design, cinematography, music and still photography, they have a very “hands on” approach to production, from scripting and treating projects to editing and grading and thoroughly working on music.

Pantera

Reebok — Be More Human

Detailed Information

Directed by Pantera
DP: Stuart Winecoff
Color Grading: Michael Rossiter @ The Mill NYC
Produced by NB / Gravity China
Shot in Hong Kong
Music by Mateo Yaya (IXYXI)
Sound Design: Manu De Andres @ Papa Music
Post: Barraca BA
VO: Nacho Huang
Words by Shane E. Patrick